Some Great Reading

On 28 september, 2011 · Leave a Comment

SEO And Social Media Myths Busted – Being a Skeptic and science fan I really love the concept of debunking. Debunking digital marketing myths is of course important. Great post by Adam.
Lars Vilks: En mässa för rätten att uppröra – DN.SE – Detta är det viktiga perspektivet.
Two Ways To Quickly Improve Your Communications Plans – ”The perfect team combines people with creative strength alongside those with a strategic mindset, so you get the best of both worlds.”
Lies, Damned Lies and Mis-understood Statistics- Word!!PR pros need to understand the difference between valid statistics and invalid ones, so they can take advantage of useful information (like that at the top of this post) and disregard the non-useful stuff (like the regional breakdown above).
100% av resultatet av sökmotoroptimeringen kommer från länkbygget | Sökmotorkonsult.se – Grym liknelse av Magnus och jag tänker att just detta perspektiv gör att digitalt är så klockrent för PR. Länkar kan vara lika mycket hårdvaluta som clippings/mediautrymme.
Google: Click-Through Rates Fell in 2010 [STUDY] – Take a close look at what Shaun Herrmann says. I think the position is lame and defensive. Why in the world should anyone settle for weak objectives? This is the typical media buyer/ad-agency defense of the weak underperforming digital marketing initiative called banner ads. If you’re selling banners, why wouldn’t you want to go for a click-through? Oh, because you can’t deliver results? If I were the client, I’d fire any consultant reasoning this way.
The 4 Types of Content Metrics That Matter | Content Marketing | Social Media Consulting – Convince & Convert – This is a really good read. PR agencies should adopt this way of thinking, the sooner the better. Found via @DoktorSpinn
Trollkarl halshöggs i Saudarabien – Världen – www.gp.se – Detta sker alltså idag 2011 – låter mer som 1011…
Lying : Sam Harris – No doubt I will read this one. The way I see it, Sam Harris is one of our most important (and thought provoking) writers/philosophers of our day.
Hovet kallar in jurister mot twittrare – Dagens Media – Det här känns ju lika smart av Hovet som när de ställde knugen framför tv-kamerorna för att förneka besöken på strippklubb…